Marketing Lessons from Mad Men


I’ve only been watching Mad Men when it airs on TV here in India, so I know I’m late in. but I watched the episode Blowing Smoke last night, and it reminded me of why I like the show. Yes, the characterizations are great, the acting is brilliant, the story…

B2B and B2C: Is There a Difference?


I read this blog post about the difference between B2B and B2C. But think about most B2B purchases. If we’re looking at buying a new rack of servers, or supply chain management software, where’s the fun in that? The only real emotion at play here is the risk of screwing…

Is Marketing The Right Career For You?


Often, I hear from acquaintances or friends who are bored in their current jobs, consider themselves creative, and wonder if they should try to build a career in marketing. Here is what I wrote in reply to one such email. —— I don’t quite know where to start. I understand your problem: it’s difficult to know whether you’ll like something different until you try it…

The Right Way to Market Your Online Business on Facebook


There is more than enough proof that Facebook is an effective means for marketing just about any business. We are still in the very early stages of this phenomenon, and it is only going to get much bigger. Still, though, some businesses seem to be struggling with Facebook because they…

Social Media Engagement Tips


Social Media networks are reinventing marketing techniques and trends, leaving the old marketing styles behind. They are being used for global communication and dissemination of information all across the globe, whilst the business owners and companies are accessing to these full of potential mediums for engagement and interaction with niche…

Advantages of Blogging for SEO


With the continuous growth of internet users every day, and the extent of the market it conveniently provides for businesses, blogging has become the smartest and most effective way of communicating with prospective clients, partners and even competitors. Blogging has become so important that from small-scale businesses to large companies,…